1. Post-BFCM Customer Engagement

• Utilise BFCM Data for Personalised Targeting
  • [ ] Analyse top-selling products, customer demographics, and buying behaviours from BFCM.
  • [ ] Segment customers into groups like "First-Time Buyers" and "Repeat Customers."
  • [ ] Design tailored campaigns offering personalised discounts or product recommendations.
• Retarget Holiday Shoppers
  • [ ] Send abandoned cart emails with tailored offers (discounts, reminders).
  • [ ] Retarget website visitors with personalised ads to encourage conversion.
  • [ ] Include personalised product recommendations in retargeting ads and emails.
• Promote Loyalty Programmes with Exclusive Offers
  • [ ] Invite BFCM shoppers to join the loyalty programme with early access to discounts.
  • [ ] Offer loyalty members perks like bonus points, free shipping, or personalised deals.
  • [ ] Highlight member-only rewards in promotional messaging.

2. Social Proof & Cross-Channel Marketing

• Capitalise on Customer Reviews and Social Proof
  • [ ] Showcase positive reviews from BFCM buyers across website, ads, and social channels.
  • [ ] Encourage new reviews by offering discounts, loyalty points, or giveaways.
  • [ ] Display customer feedback prominently on product pages or ads.
• Upsell and Cross-Sell
  • [ ] Suggest complementary products in follow-up emails or at checkout.
  • [ ] Offer "Thank You" discounts to encourage additional purchases.
  • [ ] Create targeted email campaigns showcasing related items based on previous purchases.
• Run Multi-Channel Re-Engagement Campaigns
  • [ ] Craft tailored messages for each platform (email, SMS, social).
  • [ ] Use emails for personalised recommendations, social media for flash sales or promo codes.
  • [ ] Align messaging with the platform format (short SMS, more detailed emails).

3. Special Offers & Promotions

• Offer Exclusive Post-BFCM Bundles
  • [ ] Create discounted bundles of complementary products (e.g., tech accessories, skincare sets).
  • [ ] Market these bundles as "Holiday Essentials" or "Limited-Time Combos."
  • [ ] Promote bundles across the website and in follow-up email campaigns.
• Optimise Your Email Campaigns
  • [ ] Send "Thank You" emails to express gratitude and suggest new deals.
  • [ ] Send holiday-themed emails reminding customers about last-minute shopping, gift wrapping, or expedited shipping options.
  • [ ] Include product recommendations or exclusive offers in email campaigns.
• Boost Ad Performance with Post-BFCM Campaigns
  • [ ] Highlight bestsellers, holiday bundles, or exclusive post-BFCM deals in ads.
  • [ ] Use dynamic retargeting ads to bring back customers who engaged but didn’t complete a purchase.
  • [ ] Create urgency by promoting limited-time offers or “holiday essentials.”

4. Inventory and Order Management

• Review Inventory and Restock Bestsellers
  • [ ] Identify top-selling products during BFCM and ensure they are restocked or in production for future orders.
  • [ ] Flag products that had high returns or issues during BFCM for review or discontinuation.
• Ensure Smooth Fulfillment and Customer Support
  • [ ] Monitor any delayed shipments and proactively reach out to customers with updates.
  • [ ] Offer customer service support via multiple channels (chat, email, phone) to handle post-purchase inquiries.
  • [ ] Resolve issues like returns or exchanges quickly to maintain customer satisfaction.

5. Data Analysis & Future Planning